Retail Consultancy

“In over 30 years of retailing with some of the most highly regarded people and some of the most famous brands I have learned many laws of succesful retailing, some that change over time and some that are universal truths, just proven to be right time and time again. ” ~ Ian Hasler

The top three universal truths…

“Your Product is the best on the High St” ~ This must be true… it’s the only product you have… you bought it and if you don’t believe in it, why should anyone else !
“No one is as passionate about your brand as you are”~This must be true… retail is tough, not just this season but for all time. Passion has driven you to be a senior player in retail, growing and evolving the passion is the fuel to achieve greater success.
“Fresh eyes will always give you new ideas” ~This is true… and if those eyes can view your retail proposition in 360 degrees, offering practical suggestions and ideas, some of which can have an almost instantaneous effect, it can produce a very powerful impact on your ambitions.

Where do we start…
We analyse your proposition in distinct areas of the shopping experience, review them and identify the ways to give you and your customers, [and some that are not yet your customers] more of what they want, less of what they don’t want.

We help you decide what you would choose to do first…

Increase footfall.
Have people stay in store longer.
Convert browsers to customers.
Have customers buy more.
Improve the perception of customer service.
Have customers circulate the complete store.
Reduce returns and refunds.
Increase market share.
Improve the image of the store or brand.
Energise the store or brand profile.
Increase transaction value.
Improve the customer service.
Attract higher calibre applicants to fill vacancies
Train, coach, motovate and invigorate staff to correctly reflect your brand.
Improve the overall shopping experience.
Create an atmosphere and environment of welcome, satisfaction and pleasure for the customers and staff.

To find out more, just ask Hasler the question : “how do I?” then email hasler@isrpm.com with your question from the above statements and we will contact you with some ideas.